How Do We Execute the GBP Near Me Optimisation Plan?
A successful Google My Business Profile Optimisation strategy isn’t just about ticking off a checklist—it’s about executing a customised, data driven plan that aligns with your business goals. Here’s a transparent look at how I approach every GMB project from day one.

Initial Audit & Local SEO Check
I begin with a complete audit of your existing GMB profile (if available), your website’s local SEO presence and how you’re currently ranking in Maps for key search terms. This includes checking for NAP consistency, duplicate listings, category mismatches and missing profile sections.
Competitor Benchmark
Next, I analyse top-performing competitors in your location and industry. This helps identify what they’re doing right—from the categories they’ve selected to their content strategy, posting frequency and review velocity. It gives us a solid benchmark to aim for and beat.
Profile Optimisation Phase
This phase focuses on turning your Google Business Profile into a powerful local lead generator. I optimise every detail—from choosing the right categories and writing keyword-rich descriptions to adding structured services, products and attributes. High-quality, geo-tagged photos and videos are uploaded to build trust and improve engagement. I also ensure service areas, business hours and other key elements are updated.
Weekly Activity Implementation
I schedule regular weekly Google Posts with promotional or educational content, including high-quality visuals and CTAs. I also monitor customer reviews, prompt feedback and respond on your behalf if needed. These weekly signals boost your profile’s visibility and engagement rate.
See what our happy clients say about me
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GBP Optimization Checklist 2025
Step | Checklist Item |
Claim & Verify Your GMB Profile | Search your business on Google |
Claim existing listing or create a new one | |
Choose the correct primary category | |
Complete GMB verification (postcard/phone/email) | |
Complete Business Information | Business Name – Use real name, no keywords |
Address – Accurate physical location | |
Phone Number – Use local number | |
Website URL – Link to relevant landing page | |
Business Hours – Update for holidays | |
Business Description – Use location + services | |
Service Areas – Add relevant cities/regions | |
Category & Services Setup | Choose primary and secondary categories |
List out all services with brief descriptions | |
Add Visual Content | Upload business logo and cover photo |
Add real photos (team, interior, exterior) | |
Upload short videos of services/products | |
Optimize images with keyword-rich filenames | |
Enable Messaging & Booking | Turn on messaging via Google Maps app |
Integrate booking links (Booksy, Calendly) | |
Publish Weekly Posts | Create weekly GMB posts with offers/events |
Use relevant keywords and CTAs | |
Collect and Manage Reviews | Request reviews from happy customers |
Respond to all reviews professionally | |
Report fake or inappropriate reviews | |
Monitor Insights & Performance | Track profile views, calls, direction requests |
Use UTM parameters and check GA4 reports | |
Ensure Consistent NAP | Maintain consistent Name, Address, Phone info |
Update local directory listings (Justdial, etc.) | |
Avoid Common Violations | Avoid fake addresses, duplicate listings |
Do not keyword-stuff business name |
GMB Setup • Local SEO • 1-Page Website In Kerala
Feature | 🟢 Starter ₹7,999 | 🟡 Growth ₹14,999 | 🔴 Pro ₹24,999 |
---|---|---|---|
Google Business Profile Setup | ✅ | ✅ | ✅ |
Business Info Optimization | ✅ | ✅ | ✅ |
Service Area & Category Setup | ✅ | ✅ | ✅ |
GBP Services & Products | – | ✅ | ✅ |
GBP Posts (Text + Graphics) | 3 Posts | 5 Posts | 10 Custom Posts |
GBP Photo Optimization | – | ✅ | ✅ |
Local SEO Content for Website | ✅ | ✅ | ✅ |
1-Page Website (Responsive) | Basic | Modern | SEO-Optimized |
Contact Form + WhatsApp Button | ✅ | ✅ | ✅ |
On-Page SEO + Speed Optimisation | ✅ | ✅ | ✅ |
Local Directory Submissions | 5 | 15 | 20+ |
Keyword Research | – | ✅ | ✅ |
Google Analytics + Search Console | – | ✅ | ✅ |
Schema Markup | – | – | ✅ |
Competitor Local SEO Audit | – | – | ✅ |
Lead Capture & CRM Integration | – | – | ✅ |
Local Backlinks | – | – | ✅ (5–7 links) |
Rank Tracker Setup | – | – | ✅ |
Google Review Strategy Guide | – | – | ✅ |
Transparent Value – Big Savings
Package | Market Value | You Pay | You Save |
---|---|---|---|
Starter (1Month) | ₹13,500+ | ₹7,999 | ₹5,500+ |
Growth (3Months) | ₹22,000+ | ₹14,999 | ₹7,000+ |
Pro (6Months) | ₹35,000+ | ₹24,999 | ₹10,000+ |
Free Features (Included in All Plans)
- ✅ Free Hosting for 1 Year (Worth ₹1,500)
- ✅ Free SSL Certificate for Secure Site
- ✅ Free Business Email Setup (1–5 IDs based on plan)
- ✅ WhatsApp Chat Button
- ✅ Logo Placement on GMB & Website
- ✅ Call-to-Action Copywriting
- ✅ Support via WhatsApp (15 Days)
FAQ : GMB Service
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How can I claim or verify my Google My Business listing?
You can claim your GMB listing by searching for your business on Google and selecting “Claim this business.” Verification is typically done via postcard, phone, or email depending on eligibility.
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What are the most important details to fill out in my GMB profile?
Make sure your business name, address, phone number (NAP), business category, hours, website, and description are accurate. Adding photos, services, and reviews also plays a key role in optimization.
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Can I add keywords in my GMB business name for better ranking?
No. Adding keywords in the business name violates Google’s guidelines and may lead to suspension. Always use your legal business name to stay compliant.
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How often should I post on Google My Business?
Posting once a week is recommended. Regular posts (offers, updates, events) keep your listing active and help with engagement and local SEO.
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Why is my GMB profile not showing up in search results?
Your listing may be unverified, suspended, or incomplete. Also, NAP inconsistencies, lack of reviews, and poor optimization can affect your visibility.
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How can I get more Google reviews for my business?
You can ask satisfied customers to leave a review by sharing your review link via WhatsApp, SMS, email, or by printing a QR code at your business location. Always respond to reviews promptly.
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Can I manage multiple locations in one Google My Business account?
Yes. You can manage multiple business locations under one account and dashboard. Each location must have its own complete and accurate information.
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What type of photos should I upload to my GMB profile?
Use real images of your team, office/store, products, and services. Add a logo, cover photo, and videos to build trust and improve engagement.
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What should I do if my Google Business Profile gets suspended?
Check for guideline violations (like keyword stuffing or fake addresses). Then file a reinstatement request with proper documentation. Our GMB experts can help you resolve suspensions quickly.
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Do you offer GMB services in Thrissur, Kochi and other Kerala cities?
Yes. I serve businesses across Kerala including Thrissur, Kochi, Trivandrum, Calicut, Palakkad and beyond—both online and through direct consultations.
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What is the best primary category to choose for my business?
Choose the most accurate category that matches your main service. Avoid generic or irrelevant categories. You can also add secondary categories for additional services.
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Can I use a service area instead of a physical address on GMB?
Yes. For businesses that serve customers at their location (like plumbers, movers, etc.), you can hide your physical address and define service areas by city or postal code.
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Why are my uploaded photos not appearing on my GMB listing?
Photos may be rejected if they violate Google’s content policies (blurry, misleading, low-quality). Make sure to upload clear, authentic images in proper format and size.
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Is it possible to enable messaging through Google My Business?
Yes. You can turn on the messaging feature via the Google Maps app or GMB dashboard. This lets potential customers send you direct messages through your listing.
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How does GMB help my business rank in the Google Map Pack?
GMB optimization, proximity, relevance, and prominence (reviews, keywords, profile activity) all contribute to ranking in the top 3 Google Maps results (Map Pack).
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What are common mistakes that get GMB profiles suspended?
Common issues include using fake addresses, keyword stuffing in the business name, duplicate listings, or violating Google’s terms of service.
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Can I run Google Ads using my Google My Business location?
Yes. By linking your GMB with Google Ads, you can show location extensions in ads, display your address in search results, and track offline conversions like calls and store visits.
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How often should I audit or update my GMB profile?
We recommend auditing your profile monthly. Update business hours, add new photos, publish fresh posts, and respond to reviews regularly to maintain top performance.
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How do I recover a suspended Google Business Profile?
To reinstate a suspended listing, first review Google’s guidelines and correct any violations. Then submit a reinstatement request form with supporting documents (like utility bills, business licenses, storefront photos). Professional help can speed up this process and increase your chances of reinstatement.
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What are the common reasons for a hard suspension on GMB?
Hard suspensions typically happen when a business violates Google’s guidelines—such as using a fake address, keyword stuffing the business name, operating from a virtual office or co-working space, or having duplicate listings.
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Can I upload music or videos with copyrighted content on my Google Business Profile?
No. Uploading copyrighted music or video without proper rights or licenses is against Google’s policies. This can lead to content removal or even GMB suspension. Always use original or royalty-free content when posting media to your business profile.
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What types of images work best on my GMB listing?
Use authentic, high-resolution images of your storefront, team, products, services, or customer experience. Avoid stock images or unrelated graphics, as they can reduce trust and may be removed by Google.