1

Strategy Development

Objective Setting: Define clear, measurable goals such as increasing brand awareness, generating leads, or boosting sales.

Audience Segmentation: Identify and segment target audiences based on demographics, interests, behaviors, and other factors.

Channel Selection: Choose appropriate digital channels based on audience behavior and business objectives.

2

Content Creation and Management

Content Strategy: Plan what type of content (blogs, videos, infographics, etc.) will be created to engage the target audience.

Content Production: Produce high-quality content tailored to the audience’s preferences and platform specifications.

Content Distribution: Schedule and distribute content across selected digital channels for maximum reach and engagement.

3

Execution and Optimisation

Campaign Implementation: Launch digital marketing campaigns on various platforms.

Performance Monitoring: Track and measure click-through rates, conversion rates, and ROI.

A/B Testing: Test different versions of ads, landing pages, and other marketing elements to identify what works best.

Optimization: Adjust campaigns in real-time based on performance data to maximize results.

4

Analytics and Reporting

Data Collection: Gather data from various platforms and tools (e.g., Google Analytics, CRM software).

Performance Analysis: Analyze data to understand audience behavior, campaign effectiveness, and areas for improvement.

Reporting and Insights: Generate reports to communicate results and insights to stakeholders, using data to inform future strategy and decision-making.